Two Years In, Sedo Domain Market Report Examines Performance of .CO Extension
Sedo Report Reveals Successes and Predictions for the Future of the Popular .CO TLD, Paving the Way for the Introduction of New Domain Extensions
20 JULY 2012, CAMBRIDGE, MASS
SummarySedo, the world’s largest domain marketplace and monetization provider, today unveiled a report that highlights the success of the .co extension since its introduction two years ago today, on July 20, 2010.
As the most recent example of a new top level domain (TLD) launch, .co’s two year history provides valuable insight for the companies currently petitioning ICANN to manage new domain registries, along with lessons for online marketers, entrepreneurs, executives and domain investors who will soon be working in an increasingly competitive domain marketplace.
With over 1.3 million domain names now registered by individuals and businesses in more than 200 countries, the .co domain has shown strong and steady growth. Sedo used its unique position as the world’s leading domain marketplace to monitor and evaluate .co’s performance on the market, resulting in the comprehensive report published today.
Specific highlights of the .CO Market Report include:
• The total value of .co sales at Sedo since July 2010 is 1.64 million USD;
• .Co was the 9th most frequently sold TLD at Sedo in 2011;
• Since its introduction, .co has held a strong average sales price above 1,800 USD, and is currently second to .com in mean average sales prices;
• The top .co sale at Sedo to date was e.co, at 81,000 USD.
“The numbers say it all,” said Juan Diego Calle, the CEO of .CO Internet, “Sedo’s report confirms that in just two short years, the .CO domain has become a major force to be reckoned with on the global domain market. It’s exciting to imagine how these numbers will grow in the next five to ten years as the .CO TLD becomes even more widely adopted, developed, monetized and marketed by end users worldwide.”
“Sedo is in a unique position to monitor how any new TLD performs on the secondary market, and this performance is often a good indicator of its future success. With .co’s second anniversary and the pending approval of hundreds of new extensions, this was the perfect time to examine .co’s performance, and to offer our insights for new gTLD applicants. We look forward to partnering with many new gTLD applicants to help them build successful new extensions that can compete with the historic heavyweights like .com,” said Liesbeth Mack-de Boer, Sedo’s Chief Sales Officer.
Added Calle, “Sedo has done an excellent job of helping to establish and develop the secondary market for premium .CO domain names, as it has with other TLDs. As the Sedo platform continues to expand, I'm confident there will be even greater opportunities for the .CO market to flourish.”
To download the full report, titled “.Co Market Report: A Successful Two Years for .Co May Pave the Way for New gTLDs,” visit: http://bit.ly/NmIaDC
About .CO Internet SAS
.CO Internet is the company behind the fast growing .CO domain. From start-ups and small businesses to big brands and multinational corporations, .CO is increasingly becoming the web address of choice for innovators and entrepreneurs the world over. You can learn more at http://go.co.
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than 16 million listings. The success of Sedo’s model has attracted a global base of more than 1 million members.
"Sedo has done an excellent job of helping to establish and develop the secondary market for premium .CO domain names, as it has with other TLDs. As the Sedo platform continues to expand, I'm confident there will be even greater opportunities for the .CO market to flourish. " Juan Diego Calle, CEO
.CO is the domain name of choice for innovators and entrepreneurs all over the world. Since launching in 2010, more than 1.6 million .CO domains have been registered by people and companies in more than 200 countries. From startups and small businesses to big brands and multinational corporations, .CO is where big ideas belong on the Web. For more information about .CO, please visit www.go.co or follow us on Twitter @dotCO.