.CO Internet Selects Sedo for Exclusive, Two-Year Partnership to Broker Select Set of Previously Unreleased .CO Domain Names

Brokerage Deal to Focus on Helping Entrepreneurs and SMBs to Acquire Short, Memorable Digital Brands to Build and Develop their Businesses Online

10 JANUARY 2012, CAMBRIDGE, MASS.
Summary
Sedo, the leading online domain marketplace and monetization provider, today announced that it has signed a two-year exclusive partnership with .CO Internet S.A.S. to provide brokerage of a select set of previously unreleased .CO domain names.

Sedo, the leading online domain marketplace and monetization provider, today announced that it has signed a two-year exclusive partnership with .CO Internet S.A.S. to provide brokerage of a select set of previously unreleased .CO domain names, including: 

  • clothes.co
  • software.co
  • hardware.co
  • body.co
  • france.co
  • profit.co
  • onlinemusic.co
  • internetmarketing.co
  • onlinedating.co
  • jobsonline.co

To see the complete portfolio of .CO domains available via Sedo, go to http://sedo.co.

.CO is increasingly becoming the top level domain (TLD) of choice for start-ups and small and mid-sized businesses (SMBs) searching for meaningful, memorable, and affordable domain names to brand their web presence. Since .CO was first introduced in 2010, Sedo has generated well over $1 million in .CO sales revenue, and the .CO domain extension has become one of the top selling domain extensions in Sedo’s marketplace.

“Sedo has done a fabulous job helping to establish and develop the secondary market for premium .CO domain names,” said Lori Anne Wardi, vice president of .CO Internet S.A.S. “Given their expertise and global reach, we are confident that Sedo is the perfect partner to help us bring these valuable digital assets to end-users worldwide.”

With more than one million .CO domain names registered by individuals and businesses in more than 200 countries around the world, CO has become a truly global TLD. The .CO domain is treated equally with legacy domain extensions like .com and .net by the search engines, making the domain particularly appealing from a search engine optimization perspective for businesses of every size.

Many of the world’s most recognizable brands are already using the .CO domain to build or expand their online presence, including Internet behemoths like Twitter, Google and Amazon (which have acquired the single letter .CO domains t.co, g.co and a.co, respectively); the Aspen Group insurance company (aspen.co); and the well-known Silicon Valley incubator 500 Startups (which has rebranded to 500.co).

“.CO Internet has been very successful in setting the bar for up and coming TLDs, and we are proud to be partnering with the .CO Registry to help bring these not yet released domains to businesses worldwide,” said Tim Schumacher, CEO of Sedo. “As we begin seeing new gTLDs hit the market in 2012, .CO will serve as an example to those applying for their own domain extension of the solid business model and strong partners that any registry will need to succeed.”

.CO Internet has received a number of awards for its management of the .CO domain, including a nomination from the World Trademark Review, praising its efforts to make .CO an end user, business-friendly domain extension that protects the rights of brand owners. Recently, .CO was also recognized in the World Finance 100 List of the 100 finest businesses of 2011, alongside companies like Facebook, Google, Microsoft, and other innovative companies who have outperformed the competition, and helped to redefine the business landscape.

About .CO Internet S.A.S.

.CO Internet S.A.S. is the Registry Operator for the .CO top-level domain. The .CO domain offers individuals, organizations and businesses a truly global, recognizable and credible web address for branding their online presence. Thanks to leading-edge technology, enhanced security and unprecedented rights protections, the .CO domain is poised to become the world’s next premier web address. For more information about the .CO Registry, please visit www.Opportunity.co - or follow us on Twitter @dotCO.

About Sedo

Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 15 million listings. The success of Sedo's model has attracted a global membership base of more than 1 million domain professionals and end-users. For more information, visit www.Sedo.com.

Quotes
"Sedo has done a fabulous job helping to establish and develop the secondary market for premium .CO domain names. Given their expertise and global reach, we are confident that Sedo is the perfect partner to help us bring these valuable digital assets to end-users worldwide. " Lori Anne Wardi, Vice President
About .CO

.CO is the domain name of choice for innovators and entrepreneurs all over the world. Since launching in 2010, more than 1.6 million .CO domains have been registered by people and companies in more than 200 countries. From startups and small businesses to big brands and multinational corporations, .CO is where big ideas belong on the Web. For more information about .CO, please visit www.go.co or follow us on Twitter @dotCO.

news