.CO Internet Extends Deadline for “Landrush” to Secure .CO Domain Names

July 16 Marks the Last Chance to Secure High-Priority .CO Domain Names Before General Public; More than 26,000 .CO Domains Already Claimed by Top Global Brands, Fortune 500 Cos and Others

09 JULY 2010, MIAMI, FL
Summary
Due to extraordinary demand for the impending .CO domain launch, .CO Internet S.A.S. (www.COinternet.co), the registry operator of the .CO domain, today announced it has officially extended the deadline for people and companies to secure high-priority .CO domain names prior to their availability to the general public on July 20. The deadline for the “Landrush” phase will be extended through Friday, July 16th at 12:00 pm (Noon) EDT.
Due to extraordinary demand for the impending .CO domain launch, .CO Internet S.A.S. (www.COinternet.co), the registry operator of the .CO domain, today announced it has officially extended the deadline for people and companies to secure high-priority .CO domain names prior to their availability to the general public on July 20.  The deadline for the “Landrush” phase will be extended through Friday, July 16th at 12:00 pm (Noon) EDT.

 

The new .CO domain offering presents unprecedented opportunities for corporations, brands, web developers, agencies, entrepreneurs and others to secure high-priority, high-value domain names that have long been “unavailable” in the .com domain.  To date, .CO Internet has registered or taken applications for more than 26,000 .CO domain names, many of which have been secured by the world’s top global brands and Fortune 500 companies, such as: Amazon, American Express, Apple, BMW, Cartier, Canon, CNN, Coca-Cola, Disney, Ebay, Exxon, Facebook, Ford, Google, Hilton, Honda, IBM, IKEA, Kodak, McDonalds, Microsoft, MTV, Nestle, Nike, Nokia, Panasonic, Pfizer, Samsung, Sony, Toshiba, Toyota, Twitter, Unilever, Visa, Yahoo and many more. The company expects to receive several thousand more applications prior to the end of the Landrush period.

“The response to the new .CO domain offering has been overwhelming.  To keep up with the demand, our registrar partners have asked us to extend the deadline for the Landrush phase to give more people the opportunity to secure their desired domains before they are released to the general public,” said Nicolai Bezsonoff, chief operating officer of .CO Internet.  “July 16th will be the last opportunity for corporations, major brands, start-ups and individuals to secure their desired domains early.  On July 20, all unclaimed domains will be added to the general pool and released on a first-come, first-served basis.”

Pricing and Availability
During the Landrush phase, organizations and individuals wishing to secure early access to high-priority, high-value .CO domain names may do so – for a premium – through one of 10 .CO Accredited Registrar partners, including GoDaddy.com, Register.com, Network Solutions, eNom, InternetX, Dotster, Melbourne IT, OpenSRS, My.co, and Dominio Amigo, or any of the resellers within each registrar’s extended networks.

.CO domains registered during the Landrush phase are priced at a premium to reflect their high value and high demand, with prices averaging between $250 to $300, depending on the registrar. If more than one Landrush application is received for a particular domain name, it will be auctioned to the highest bidder. 

About .CO Internet S.A.S.
.CO Internet S.A.S. is the Registry Operator for the .CO top-level domain.  .CO Internet was formed by a strategic venture between Arcelandia S.A, and Neustar, Inc. (NYSE: NSR). The .CO domain offers individuals and businesses a truly global, recognizable and credible option in branding their online presence. Thanks to leading-edge technology, enhanced security and unprecedented rights protections for brand owners, the .CO domain is poised to become the world’s next premier web address. For additional information, please visit www.COinternet.co.

Quotes
"The response to the new .CO domain offering has been overwhelming. To keep up with the demand, our registrar partners have asked us to extend the deadline for the Landrush phase to give more people the opportunity to secure their desired domains before they are released to the general public." Nicolai Bezsonoff, COO
About .CO

.CO is the domain name of choice for innovators and entrepreneurs all over the world. Since launching in 2010, more than 1.6 million .CO domains have been registered by people and companies in more than 200 countries. From startups and small businesses to big brands and multinational corporations, .CO is where big ideas belong on the Web. For more information about .CO, please visit www.go.co or follow us on Twitter @dotCO.

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