.CO and Go Daddy Launch Social Campaign to Enhance 2013 Super Bowl Ad
Inspiring Viewers to Engage with YourBigIdea.co Before, During and After the Big Game
29 JANUARY 2013, MIAMI, FL
SummaryFor the third year in a row, .CO has teamed up with Go Daddy to create a Super Bowl commercial intended to inspire people to launch their big ideas with a .CO domain from Go Daddy. The 30-second Super Bowl spot, called YourBigIdea.CO, was officially released Friday, and today .CO & Go Daddy have launched a website and integrated social campaign tied to the ad, which can be found at the URL www.YourBigIdea.co
For the third year in a row, .CO has teamed up with Go Daddy, the world’s leading Web hosting and domain name provider, to create a Super Bowl commercial intended to inspire people to launch their big ideas with a .CO domain from Go Daddy. The 30-second Super Bowl spot, called YourBigIdea.CO, was officially released Friday, January 25th, and is scheduled to air in the first half of the big game, in slot 7B.
Today, .CO & Go Daddy have launched a website and integrated social campaign tied to the ad, which can be found at the url www.YourBigIdea.co. Deutsch NY produced the commercial and created the social media campaign.
The ad tells a humorous story about the strikingly different futures that can result for those who take action to bring their big ideas to life on a .CO domain name – and those who do not. The heroes of the ad are fabulously rich and outlandishly happy – drinking champagne and flying the world on their private jet. The ad features a cameo from Danica Patrick, the Go Daddy Girl known for being in more Super Bowl commercials than any celebrity in television history, 12 after this campaign.
On the website, YourBigIdea.co, visitors can type their own big ideas into a search bar, and see if their desired .CO domain name is available – while at the same time getting an inspiring glimpse of their own filthy-rich future.
For each available .CO domain, the desired url is auto-magically emblazoned on all sorts of "over-the-top" glamorous images, like the side of a mega yacht, the diamond collar on a prissy cat, a personalized bottle of fancy perfume, and more. Users can then share their favorite images with friends and family via their social media networks – and refer people back to the site to get a sneak peek at their own fabulous futures.
Of course, participants can also purchase their most desired .CO domain names via GoDaddy.co – and get right down to business.
“Leveraging the hashtag #YourBigIdea, the social campaign is intended to appeal to the growing segment of people who will be communicating and sharing via Twitter and Facebook while watching the big game,” said Linda Koritkoski, .CO’s Director of Marketing. “We’re excited to be able to supplement the game-viewing with a fun, engaging and memorable domain search experience -- and to get people excited about just how fabulous the future really could be if they would just take action on their big ideas!”
In just over two years since its launch, the .CO domain has become one of the most successful top level domain extensions in history, with over 1.4 million web addresses registered by people and companies in over 200 countries. From start-ups and small businesses to big brands and multinational corporations, .CO is increasingly becoming the web address of choice for innovators and entrepreneurs the world over. For more information about .CO, please visit go.co or follow us on Twitter @dotCO.
Contact: Lori Anne Wardi Vice President 917.838.6743 email@example.com
About Go Daddy:
Go Daddy is the world's largest domain name provider, Web hosting provider and new SSL provider, focused on helping small businesses grow larger. Go Daddy provides dozens of cloud-based services and is the largest worldwide mass-market hosting provider by annual revenue according to 451 Research (Mass-Market Hosting Report-Fall 2012) and is the #1 provider of net-new SSL certificates for 2012, according to the Netcraft, LTD Secure Server Survey. To learn more about the company, visit www.GoDaddy.com/PR.
Contact: Stephanie Bracken Go Daddy Public Relations 480.285.9068 firstname.lastname@example.org
.CO is the domain name of choice for innovators and entrepreneurs all over the world. Since launching in 2010, more than 1.6 million .CO domains have been registered by people and companies in more than 200 countries. From startups and small businesses to big brands and multinational corporations, .CO is where big ideas belong on the Web. For more information about .CO, please visit www.go.co or follow us on Twitter @dotCO.